Content Marketing Strategy Map

I’ve worked with companies in technology, SAAS, sales strategy, e-commerce and cybersecurity crafting dynamic content strategies that organically grow audiences and increase business revenue.

Here’s some of the steps I take to create a comprehensive content strategy for my freelance clients:

1. Full content audit including social media, blogs, web, video and case studies

2. Research competitors

3. Analyze web traffic

4. Setup tracking metrics or optimize current tracking

5. Review customer surveys

6. Talk to the sales or dev team about the most common questions or pain points

7. Review or optimize keyword research and SEO strategies

8. Develop a content calendar that aligns with the most pressing company goals

9. Review internal or external budgets for content creation vendors

10. Setup actionable KPIs